I’ve seldom seen an industry with as much opportunity, in both Google and AI Search, as the energy sector.
For the past 6 months I’ve been working with a client in the energy industry with a particular focus on data centers. And we’ve had some incredible results.
And the industry is different to many others in terms of expectations. In fact, on a call the CMO told me specifically that they weren’t looking for a high volume of traffic and that their solutions weren’t suitable for 99% of the population. What they were looking for was access to the 1% and the visibility to be recommended when their ideal customer was in the research stage.
You see their sales cycles last anywhere between 12-24 months but the deal sizes range from mid 7-figures to healthy 8-figures.
My objective was then to deliver them to the top of the results in SEO and AI Search (mainly ChatGPT) which would provide the platform for them to enter the sales cycle and their experts get to work.
The advantage I quickly realized is that the majority of Energy companies are not actively working on SEO or AI Search. Just Googling some of the most lucrative keywords showed me that 5 year old PDFs were ranking in some cases, in others it was broad and under-optimized content.
And so we focus on content. Rounds of technical review, making sure we meet regulation but also providing the reasons why my client is the best solution.
It takes time but it’s worth it. No other competitor has such specific content targeting these high value terms.
Energy Sector SEO and AI Search Results
We’ve seen nothing but success across the board.
- My client ranks #1 and in the AI Overviews for all of their most meaningful keywords
- They are recommended as the best option in ChatGPT
- This combination is delivering them 7 & 8-figure leads who are actively telling them they are finding them through these platforms.
SEO for the Energy Industry
Google still holds the highest volume of searches, it’s where people turn to first.
Most SEO content in the Energy sector is dated and not targeted toward specific keywords.
Not only that, AI Overviews (the box that shows up at the top of almost 80% of Google searches now) is a huge opportunity where you don’t necessarily need to be the site with the highest authority, you just need to know how to give Google what it wants via content.
AI Search and ChatGPT for the Energy Sector
While searches are higher in Google, conversations and research is much deeper in LLMs like ChatGPT.
Users engage, ask follow up questions and are much more diagnostic in providing details about their specific circumstances or problems they are trying to solve.
By the time they are finishing up a ChatGPT research session, they are ready to contact my client armed with enough trust that they are the best solution.
Hire me for your Energy Sector SEO and AI Search
If you’re looking for results like this, I’m opening up some capacity to work on more clients in the Energy industry for SEO and AI Search.
Reach out for a completely zero commitment conversation. I’d love to hear the problems you’re trying to solve, your objectives and how I can help you reach them.