Carry.com: a full domain migration with zero traffic loss
Led the full SEO migration strategy and execution for Carry, moving the entire site from CarryMoney.com to Carry.com without losing organic equity.
Every page was mapped and migrated 1:1, with redirects, crawl paths, and architecture set up deliberately to eliminate risk rather than patch around it after the fact. The result was a clean cut-over with zero traffic loss.
I was brought in specifically for the migration, not what came after. But Carry.com went on to grow significantly in the months that followed — a foundation that held, and was then built on by the team.
Context
- Client
- Carry
- Challenge
- Full domain migration from CarryMoney.com to Carry.com without losing organic equity
- Scale
- Full site — every page mapped and migrated
Results
0%
Traffic loss
Carry.com
Domain migrated
1:1 page mapping
Approach
Full equity preserved
Outcome
Strategy
An interactive view of the full strategy and approach. Explore the page mapping, architecture decisions, and execution detail.
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